Activision has announced that Call of Duty: Black Ops 2 has surpassed over $1 billion in just the first 15 days of sales figures. This, naturally, makes Black Ops 2 the biggest entertainment release of the year - just as the last four years worth of Call of Duty have all accomplished.
These include sales in North America as well as across the globe.
"The release of Call of Duty has been one of the most significant entertainment events of each of the last six years," says Bobby Kotick, CEO of Activision Blizzard in today's press release. "Since Call of Duty was launched, cumulative franchise revenues from players around the world are greater than current worldwide box office receipts to date for the top-10 grossing films of 2012 combined."
Interesting, you may notice that Kotick refers to the launch as one of the most significant launches of the last six years. This is because analysts are actually forecasting lowers sales numbers for Black Ops 2 than previous Call of Duty releases, with numbers trending down from last year's Modern Warfare 3. According to analysts, the lower sales forecast is a result of Call of Duty's release date as well as competition in the FPS market.
Black Ops 2 released after Halo 4 but before Black Friday (November 23rd, 2012). This means that ultimately customers had to wait to purchase the game, rather than picking it up on day one.
None the less, Black Ops 2 notched $500 million in merely 24 hours. If those sales numbers are wrong, I won't want to be right.