In a brilliant marketing move, THQ is giving players the chance to earn a free copy of their post-apocalyptic shooter, Metro 2033 for simply 'liking' THQ's page on Facebook.
Right now, you may be saying, 'but...giving away games will result in less revenue!" While you are, of course, completely right in that regard, you have to take into account the fact that THQ is nowhere close to being in a place where remnant sales from Metro 2033 are going to lift them out of the tough spot they are currently in. The only way that they are going to rise up will be pushing their games in the right direction in the future, and relying on heavy sales from their 2013 lineup.
Perhaps the pinnacle of which is Metro Last Light, the direct sequel to Metro 2033.
In giving away Metro 2033, THQ is generating some hype for Metro Last Light, a game that they will be relying heavily on in 2013. The lost revenue from Metro 2033 should heavily outweigh the hype, advertising and excitement they will be able to build for folks who haven't paid any attention to Metro Last Light. Metro 2033 speaks for itself in terms of quality and creativity, and it is a game that no self-respecting shooter aficionado should leave unplayed. It may have gone under the radar for many of us, but with this new offer, there is no reason not to take advantage of THQ's hospitality.
Metro Last Light is one of our most-anticipated games of 2013 for a reason, so make sure you visit THQ's Facebook page and get your free copy of Metro 2033 today and prepare for the sequel.
Source: Game Informer